Ideological analysis of two different magazines Essay

Ideological analysis of two different magazines - Essay Example The magazine was founded in 1977. Acquired by Werner Media in 1986, it currently has a circulation of 1.7 million, and a web site that has approximately 2 million unique hits a month. Upon first glance of U.S. Weekly, the reader is bombarded with images of fashion, stereotypical beauty, and often current scandals in the entertainment world. Glamorous ideals promoting the everyday lives of the wealthy, and advertisements centered on makeup, lingerie, acne medication, and ads for television shows that are marketed to woman as well, make up the majority of the sponsors. On the cover of issue 629 March 5, 2007, there were three main pictures on the front cover. One was of Brad Pitt and Angelina Jolie walking their newly born and adopted children in dual strollers through the streets; below this was a picture of a very glamorous and happy looking newly coupled Kate Moss and Owen Wilson, both with bright blond hair, shiny white teeth and blues eyes. Next to these two small photos, was a hu ge leading photograph of Britney Spears with a partly shaved head and a lead title statement saying, Help Me. This cover page gives perfect insight into the magazines ideology, in that it shows what ideals the editors promote as well as what goes against their values. By U.S. Weekly degrading Britney Spears for shaving her head, as apposed to putting it in a positive light, or doing any genuine investigative/informative journalism on her motives, the magazine takes a definite stance. Using Spear’s image in this way is a combination of exploitative scandal, and the magazines way of taking a finite stance against her fashion decision, but it takes it even further. The fact that she cuts her hair is not treated as just a fashion mistake, but as a sign that she needs psychological analyses. Her personal and family life is put in question and she is virtually crucified by the magazine for simply cutting her hair. Of course, the hair she cut was the key

Peter and Harvey have ambitious plans to grow the business Essay

Peter and Harvey have ambitious plans to grow the business - Essay Example This research will begin with the statement that in this age, competitiveness is witnessed in each and every segment. As a result, developing a dominant position is extremely difficult in the market among other rival players. However, it might be possible only if the entrepreneurs desire to maintain a good relationship with its clients or customers. This is because; it is the relationship marketing that helps a new entrant (SPSL) to enhance its image and popularity in the market that may enhance its portfolio and reliability. Moreover, relationship marketing also acts as a weapon to enhance the profitability and productivity of the organization thereby amplifying its equity and market share to a significant extent as compared to others. Similarly, in case of SPSL, Peter and Harvey offered high concentration over relationship marketing that may amplify its total sale and revenues. This strategy might amplify the level of sustainability in the market among other existing rivals. In thi s age, awareness is an essential requirement of any business organization.   Only then, it might improve its image and demand of product lines within the minds of the customers that may amplify its reputation and profitability. However, awareness might be enhanced only with the help of promotion. Promotion might take place through the personal selling process. It is processed in which, an organization or entrepreneur recruits a wide range of sales forces or sales persons so as to sell its products.