Global Marketing Management By IKEA for Expansion in China

Question 1: Fundamentally dissect the full scale and miniaturized scale condition of the market condition in CHINA utilizing suitable investigative devices Question 2: Create fitting showcasing targets and fundamentally dissect supporting corporate and business techniques to help the development of the IKEA brand in the CHINA Question 3: Fundamentally break down the potential Business Model of IKEA and its adjustment for the extension of the brand in CHINA. What's more, legitimize the most suitable utilization of the advertising strategies that will bolster the development in CHINA Answer: Assignment 1:Critical investigation of full scale and smaller scale condition of market in China through proper expository devices 900 The SWOT (Strength, Weakness, Opportunities and Threats) examination of IKEA proficiently features the miniaturized scale condition of the organization. Subtleties from this investigation are effective enough to distinguish the potential elements influencing the matter of the organization. So as to examine the full scale condition the PESTLE (Political, Economic, Social, Technological, Legal and Environmental) examination instrument as opined by Li and Yang (2014, p. 4742), is a proficient one. It proficiently delivers the famous outside variables influencing the matter of IKEA in China. Doormen Five Forces The powerful modern elements influencing the organization are productively featured by directing the Porters Five Forces Analysis. As expressed by (Porter-Steele, 2010, p. 79), the five significant powers of this device distinguish and give the subtleties of huge components that impact on the business conduction of an organization in the concerned market. The Porters Five Forces investigation of furniture industry of China calls attention to significant data as follows: The high Bargaining intensity of clients shows the accessibility of satisfactory number of furniture associations in Chinese market (Shi and Smith, 2012, p. 82). The low haggling intensity of providers then again, recognizes the significant expense affectability among the clients of China. This factor represents the thought of the costs of IKEA items to be high in the Chinese market while a similar cost is viewed as low somewhere else. The requirement for huge measure of capital venture is a significant obstruction to section in Chinese market for most associations. IKEA in any case, being a settled organization is relied upon to beat this obstruction without any problem. Simultaneously, it confines the other littler organizations from entering the market accordingly, lessening the opposition force to a degree. Be that as it may, as attested by (Agnihotri, 2014, p. 207), there are huge quantities of furniture organizations working in the Chinese market at household level. Along these lines, IKEA is going to confront intense rivalry from the residential organizations in Chinese furniture retail showcase. The investigation features a disappointment of the retail goliath Home Depot in Chinese market. There additionally exists a particular market culture. In this way it brings down the danger of new participants into the furniture retail market of China. Be that as it may, the device pinpoints on the high Threat of substitutes in Chinese market. Presence of phony IKEA stores and simplicity of duplicating the results of IKEA by different retailers is a famous danger waiting over IKEA in leading its business productively in the Chinese furniture retail showcase. The high Incumbent competition apparent in Chinese market is a main consideration and danger for IKEA. The nearness of solid players as BQ and Taobao adds to the expansion in competition in the market of China. Jiang et al. (2013, p. 209) contended that there are a few providers in China showcase who develop as the immediate contenders of IKEA. Undertaking 2: Developing suitable advertising goals and basic investigation of business and corporate techniques supporting extension of IKEA brand in China IKEA can apply strategies and systems as Hofstede Index, Psychic Distance Model, Perceptual guide on situating, advertising blend and division to break down market in China. It will coordinate the organization towards the advancement of fitting promoting destinations (Luther, 2011, p. 62). Hofstede Index (Refer to Appendix 1) It demonstrates that there exist a noteworthy differentiation in culture of China and Sweden, the nation of origin of IKEA with a feature on the hotshot attitude among individuals of China. The favored style and need of furniture varies generally among the 2 nations with China comprising bigger families than in Sweden. On-line shopping rises as a suitable extent of business in China where generally individuals are occupied in work. As expressed by Bessant (2009, p. 41), the record drives IKEA towards creative items through portrayal of wide acknowledgment of inventive things in China with the property of tolerating changes exceptionally quick. In any case, a more profound center is required for notice and client fascination in China than in Sweden because of the lesser carefree culture of China. Clairvoyant Distance Model (Refer to Appendix 2) This model recognizes the checked language separation between the nation of Sweden and China. It drives IKEA towards selection of Chinese primary language Mandarin for its business and showcasing activities in China. IKEA can likewise set the store areas close to workplaces according to the Chinese culture. A significant spotlight on keeping up low value items by IKEA is basic in China because of the unsteady financial conditions. The standard of paying 25% corporate duty in China raises the operational expense of IKEA in China. In any case, the organization is furnished with abundant contributing open doors by the Chinese government (Jiang et al. 2013, p. 205). Perceptual guide on situating (Refer to Appendix 3) According to the Perceptual maps of IKEA items as far as quality and cost in various nations, the organization can proficiently situate itself against its opponents in the separate nations of China, US, France, Germany, Austria and UK. The results of IKEA delineate standard quality level in all the referenced nations. Subsequently, IKEA remains at a superior situation than its adversaries as far as quality. Be that as it may, China being a creating nation demonstrates the thought of costs of IKEA items to be high. It prompts the improvement of origination that IKEA items in China market can be considered of acceptable quality yet profoundly evaluated. Division IKEA can section its objective market according to the accompanying models of Demography, Geography, Psychograph and Socio-realistic: Corporate and business systems of IKEA To the extent the corporate and business systems of IKEA are concerned, its corporate technique of offering low value items with useful and all around planned qualities represents a test to the association in face of rivalry in showcase. It technique of worldwide re-appropriating is successful in empowering it in cost decrease encouraging universal extension. Its corporate system is likewise successful in achieving minimal effort work and more affordable crude materials by giving extent of long haul high-volume business relationship with the nation as is found in Vietnam (Hgevold, 2011, p. 395). Its business technique of open correspondence encouraged information sharing, smoothing out dynamic, acing new advancements in furniture creation and powerful promoting strategies empowered IKEA to create one of a kind upper hand over different opponents in the business. Undertaking 3:Critical investigation of potential plan of action of IKEA and its adjustment for brand development in China with most suitable advertising strategies supporting the extension As indicated by Hwang et al. (2013, p. 1506), business canvas model is an apparatus to make and investigate plans of action. The greater part of the organization can make this model without any problem. However, the primary concern that each organization needs to ensure is that they should break down it and update the current model with proper way of time. According to the given contextual analysis association IKEA has likewise a plan of action of its own. Client Segments: The objective client of IKEA is fundamentally the families. The age fluctuates from 30 and 35 and about 70% of their clients are ladies. Client Relationship: According to Hgevold (2011, p. 384), IKEA does all the important exercises to keep up a sound connection with the client. This is the motivation behind why they have marked down the cost of their items according to the interest of clients. Channels: IKEA mostly does its business through retail outlets. They give restricted online assistance (Hellstrm and Nilsson, 2011, p. 640). Offers: IKEA effectively offers quality assistance inside a less cost. In any case, in China the estimating system of their items are commonly high. Key Activities: In China advertise IKEA needs to extend more and they have to speak with the clients through different internet based life locales. Distinct advantages: IKEA has been effective on this as they enlisted in excess of 120,000 individuals around the globe for their 315 stores. As indicated by Michael Sayeau (2009, p. 494), a year ago was one of the best year for the organization as they have had the option to create an income of 28.5 Billions of Euros. Key Partners: IKEA being one of the top most furniture organization brands has providers from practically various nations. 60% of their product are sourced from Europe, Asia and North America (Hultman et al. 2012, p. 14). Cost Structure: IKEA sources the product from practical sources so sourcing isn't that exorbitant for the association yet diminishing the cost in China has been expensive for the organization. Income Streams: As it is a furniture organization so its fundamental winning zones are from the lodging networks and eateries. Their modest rate and incredible item quality has made IKEA a well known easily recognized name in all over UK (Hellstrm and Nilsson, 2011, p. 640). Analysis of their plan of action: The fundamental issue with their plan of action that occasionally their value drives them to loses. In spite of the fact that the estimating framework is one of the significant income creating segments for the organization, still they need to make a few contemplations while working in nations li

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Reducing Side Effects of ADHD Medicine in Children

Reducing Side Effects of ADHD Medicine in Children ADHD Treatment Print Coping With Side Effects of ADHD Medicine for Children By Keath Low Keath Low, MA, is a therapist and clinical scientist with the Carolina Institute for Developmental Disabilities at the University of North Carolina. She specializes in treatment of ADD/ADHD. Learn about our editorial policy Keath Low Updated on September 17, 2019 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children Thanasis Zovoilis/Getty Images If your child is on medicine for his ADHD symptoms, you may hear some complaints about stomachaches or headaches. Some kids experience a decrease in appetite. Others begin to have difficulty falling asleep at night. These are all common side effects of stimulant medications. Though side effects may occur, especially in the first few weeks of treatment, most will disappear on their own as your child’s body adjusts to the medication. “For most children, the benefit of treatment outweighs any potential side effects,” says Michael Goldstein, MD, neurologist and vice president of the American Academy of Neurology. In the meantime, here are some simple strategies parents can implement to minimize common side effects. Managing Side Effects of ADHD Medications Stomach Aches To help reduce stomach complaints, have your child take his medicine with food or following a meal. Headaches Like stomachaches, headaches may be helped by taking the medication with food. Sometimes, however, headaches can be caused by a mineral deficiency; some children with ADHD have been found to be deficient in magnesium, which may result in headaches. What Experts Say “Equally important is to make sure your child is eating a balanced diet that is naturally rich in magnesium, B vitamins, and other helpful nutrients.”â€" Jennifer Shu, MD, a pediatrician and author. Decreased Appetite Give your child healthy, calorie-dense snacks throughout the day, especially at peak appetite times. Try apples or bananas with peanut butter, cheese, and crackers, protein bars, a hard-boiled egg, and a slice of toast, muffins and a glass of milk, etc. Additionally, you can talk with your child’s doctor about planning for the medication dosage to be taken after mealtimes. Difficulty Falling Asleep Sleep issues in children with ADHD are a common occurrence. Sometimes the stimulant medication affects sleep. Other times, the restlessness that accompanies ADHD causes difficulty falling asleep. A good sleep routine is also very important. Make this time is a special time. Begin to settle down about at least a half an hour before bedtime. While it might not be time to go up to bed yet, it is helpful to have your child engage in quiet activities. It can be hard to transition from playing basketball or a fast-paced computer game to going straight to bed. Have your child move to activities such as reading, putting together puzzles, or coloring in preparation for bedtime. Establish a bedtime routineâ€"have your child use the bathroom, wash his hands, brush his teeth, get into his pajamas, listen to soothing music, read a book, then say goodnight. Try to have your child go to bed at the same time each night and keep a regular wake-up time in the morning. If your child seems to have more difficulty falling asleep after starting medication, you may also want to ask their doctor if you can administer the medication earlier in the day or discontinue an afternoon or evening dose. How to Help Your Child Take Their ADHD Medication Contacting Your Childs Doctor If these strategies do not alleviate side effects, be sure to consult with your child’s doctor. Additional side effects that you will want to discuss include increased anxiety, irritability, and tics (involuntary motor or vocal movements, such as excessive eye blinking, facial grimaces, muscle tensing, coughing, throat clearing, etc.). The doctor may address the specific preparation of the stimulant, as this can be an important factor in managing side effects, particularly sleep disturbance and agitation/irritability. For example, Concerta (a long-acting Ritalin preparation) may be used in the morning with an addition of a short-acting Ritalin in the early afternoon to allow for fuller day coverage and an afternoon dose that wears off before bedtime. In addition, an individual may sometimes have more or less side effects on Ritalin (methylphenidate drug preparations) versus Adderall (amphetamine drug preparations). These are all issues your child’s doctor can assess. What Parents Need Before Stopping a Childs ADHD Medication

Original Writing Original Position And Natural State

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Curriculum leadership pack Free Essay Example, 4500 words

There are instances of advanced, innovative, motivating programs all over the country, yet they are merely a handful in number, normally are not imitated in ways that result into a widespread change, and the confirmation of our own familiarity suggests that few will endure the exceptional people who developed them. The reality is that progress further than what one or quite a few teachers can get done in their classrooms or school persists to escape us. Action Plan Physical educators of elementary students should construct a range of opportunities for students to gain knowledge, both inside and outside of the classroom. It is an error to restrict one’s perspective of physical education exclusively to the dimension of the physical. However, in spite of the appeals throughout the recent decades to incorporate physical education with other school subjects, numerous administrators and educators think of physical education as merely a recess period for the students and for the classroom teacher. The significance of physical education in an inclusive, integrated framework for education has been adequately documented (Penney et al. We will write a custom essay sample on Curriculum leadership pack or any topic specifically for you Only $17.96 $11.86/pageorder now 2005), and we should vigorously aim for this framework of integration if we intend to eliminate widespread beliefs, continue to exist as a discipline, and persist to have a constructive effect on students. Children have a normal inclination to seek knowledge though dynamic exploration. Moreover, quite a few children learn particular academic proficiencies and ideas more successfully through physical activity program. Taking into account these facts, it appears that the conventional school day was not planned with the children as the top priority. Apart from telling children to listen quietly and behave in an orderly manner, educators should be looking for means to make the most of the natural task of physical activity in encouraging students through using learning objectives that cater to the cognitive, emotional and psychomotor needs of children (Capel 2004). However, based on the inspection report sent, there is a bigger problem in educational outcomes as demonstrated in the results of the students’ performance in the two key stages of a physical education exercise. Nonetheless, an integrated physical education program will help in motivating students to perform better in physical education activities. Six strategies that will resolve the problems indicated in the inspection report will be laid out in this action plan; these strategies are also intended to guide the direction of the physical education program towards the attainment of an effective educational model for our elementary students.

The Ethics Of The Enron Scandal - 861 Words

More than a decade ago, one of the most commanding corporations in modern American history filed for bankruptcy. Enron, a seemingly invulnerable company would eventually provoke sweeping changes in regulation that controls the management and accounting of public companies even to this day. The Enron scandal has come to be known as one of the prime audit failures of all time and serves as a classic example of corporate greed and corruption. However, for the generation that watched in horror as corporations such as Enron fell along with the stock market, this scandal is slowly becoming just that: history. And for the newer generation of college students like me, it is almost ancient history. Despite the time that separates us from this scandal, it has never been more important to remember the lessons learned and best understand how the adoption of The Clarkson Principles can guide our careers in the business sector. The story of Enron is truly remarkable. 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Report on The Oil Spill of BP Ltd

Question: Write a report on the oil spill of BP Ltd. What its adverse effects on the environment, biodiversity and the society. Answer: 1. Introduction The operations and regulations of every organization have direct or indirect effect on the environment, ecosystem and on the biodiversity of the earth (Freeman 2011). The provided case study is about the operation and regulation of a mining company named British Petroleum Ltd that is responsible for causing various direct damages to the environment and the ecosystem. Based on the case study, three issues have been identified that are caused by the particular company. These include firstly, the effect of the oil spill on the marine ecosystem, secondly, the lack of regulatory framework of the company hampers in the determination of the restoration cost and thirdly, the lack of integration of the services of ecosystems with the biodiversity in the process of the company for managing the risk. Therefore, this research has been performed for assessing the damages done by the firm to the ecosystem. 1.1 Purpose of the Report It has been found from the case study, that the particular firm British Petroleum Ltd is unable to determine the restoration cost, in turn they measure the damages caused to the environment and ecosystem in terms of monetary value. The lost of the social and ecological wealth is not considered as a matter of concern by the company. However, as oil spill is a non marketed product, large amount of attention is required for its valuation (Hoggett 2012). The government of the country made the firm British Petroleum Ltd accountable for bearing cleanup cost that results due to oil spill, though the firm has not depicted a clear picture of the damages caused by it to the social and ecological wealth. Thus, the purpose of this report is to make the firm concerned about the damages done by it due to oil spill to the social and ecological wealth. 1.2 Issues to be Discussed and their Significance Mainly three significant issues will be discussed in this report. These are: The effect of the oil spill of the company British Petroleum Ltd on the marine ecosystem. The lack of regulatory framework of the company BP Ltd hampers in the determination of the restoration cost. The lack of integration of the services of ecosystems with the biodiversity in the process of the company BP Ltd for managing the risk. 1.3 Research Methods There are mainly two types of research methods by implementing which the researcher can gather various data and information regarding the above stated issues. These are primary research and secondary research methods. In case of secondary research, the researcher will collect data from the secondary resources like published journals, articles, scientific research and company websites. On the other hand, in case of primary research the researcher can arrange for face-to-face or telephonic interview (qualitative analysis) and can also perform online or off-line questionnaire survey (quantitative analysis) to gather the data. 1.4 Limitations and Assumptions For collecting the data and information, the researcher has to gather the view of the residents of the area where the oil spill of BP Ltd took place that is in the region of Gulf and also have to gather the view point of the employees through the questionnaire survey. Here, the researcher might face limitation regarding collection of data as many of the respondents might not agree to fill the questionnaire. The employees of the firm might also suffer from dilemma before participating in the questionnaire survey. 2. Discussion 2.1 Literature Review 2.1.1 Effect of the oil spill of on the marine ecosystem Opined to Wolk, Dodd and Rozycki (2013), oil spill is considered as a type of pollution that is caused due to the human activity. The oil spill pollution can be of both types that are accidental and intentional. The accidental spills might cause due to various reasons but the oil spill that causes due to the negligence, ignorance and carelessness is considered as the intentional spill. According to Hoggett (2012), the adverse effect of the oil spill can be observed directly as it causes threat to the marine ecosystem. Therefore, Warren, Reeve and Duchac (2012) stated that the effect of oil spill is overwhelming and thus the management of the particular firm should bear the cleanup cost though they are unwilling to disclose the actual damages took place to the ecosystem due to their fault. As rightly stated by Horngren, Harrison and Oliver (2012), it is difficult to quantify the damages caused due to oil spill to the ecosystem and social wealth in terms of monetary value as well as ti me. The reason behind this is that till now no accurate measure has been identified for assessing the devastation of the services and goods. 2.1.2 Lack of regulatory framework in determining restoration cost Opined to Scott (2012), it has been found that most of the petroleum companies resolve the scale of penalties or fines for affecting or harming the social and ecological wealth by using the political bargaining, but it is not considered as the appropriate method. The method oriented system makes it compulsory for the organization to assess the associated risks and to plan properly for mitigating the hazards. Therefore, Glautier, Morris and Underdown (2011) stated that the particular approach should shift from regulators or government to the process. The main cause for the accidents like oil spill is the failure of the regulatory agency in providing the detailed account to the environment. According to Scott (2011), the disclosed information of the firm would be of vital importance for assessing the magnitude of effort for the process of restoration of the economic and ecological assets that are impaired temporarily. Thus, it can be said that the lack of regulatory framework hampers t he determination of the restoration cost and so a process oriented system is required to be implemented within every organization. 2.1.3 Lack of integration of the services of ecosystems for managing the risk In the ethical standards and in the moral of the company, the trusts of the stakeholders are reflected. Thus every company should become responsible towards the conservation of the social and ecological wealth. In addition to this, environment reporting standards and accounting standards are required for making the companies for reliable. Opined to Feldmann and Rupert (2012), the environmental accounting standards should be standardized so that it can provide an imminent into the relationship between the corporate sector and the environment. According to Hoggett (2012), it has been found that every business operation has an effect on the environment, thus the preparation of the standards for environmental accounting have become an essential factor. As per Freeman (2011), the requirement of the environmental accounting for operation and regulation of a business should be introduced as per the standard. 2.2 Method 2.2.1 Procedures The researcher has implemented both the primary and secondary research methods. For primary research, the researcher distributed the questionnaire to the employees of BP Ltd and the residents of the Gulf online through social media sites. In case of secondary research, data were collected from books, journals and articles. 2.2.2 Sample Size For accurate and easier calculation, the researcher has randomly selected a fixed sample size of 150 residents of the Gulf Coast and 50 employees of BP Ltd. 2.2.3 Selection Criteria The researcher has undertaken simple and random sampling technique for analyzing the problem statements. It can also be said that the researcher has focused on the probability sampling technique for performing the research (Devine 2012). 2.3 Discussion and Analysis of Data 2.3.1 Effect of the oil spill of on the marine ecosystem As per the data collected from the employees of the organization BP Ltd, oil spills can be of various types. These include the following: The above pie chart indicates the percentage and the type of oil spills that take place. These percentages indicate that effect of oil spills in marine ecosystem. The following graph indicates the high mortality rate of the marine ecosystems (highlighting the birds in the below graph). 2.3.2 Lack of regulatory framework in determining restoration cost As per the information collected from the employees of BP Ltd and based on the demand of the oil, the following graph indicates the increase in the supply of oil with the passage of time. With the increase in the demand, the workforce, contractors and employees of the organization also increases. But as the occurrence of oil spill increased, the workforce also reduced, representing in the following graph: As per the information gathered from the employees of BP Ltd, the Deepwater Horizon Oil Budget has been estimated as below: Lastly, from the employees disclose how the company resolves the scale of penalties or fines for affecting or harming the social and ecological wealth by using the political bargaining. The following graph indicates the lack of regulatory framework in determining restoration cost. 2.3.3 Lack of integration of the services of ecosystems for managing the risk As there is lack of integration of the services of ecosystem for managing risk, several accidental oil spills took place in oceans. This can be better understood from following chart: As, per the data collected from the residents of the Gulf the oil spill mainly affect the deepwater moratorium. The ratings of the other effects of the oil spill are shown in the following graph: 2.2.4 Reliability and Accuracy of Data This research has been completed based on the accurate data collected from both primary and secondary researches (Boateng 2013). The researcher will not use the gathered data and information for other purposes and will not disclose them in future. The participants can also rely on the researcher as he will not disclose their personal opinion (Deegan and Unerman 2011). 3. Conclusion Therefore, it can be concluded that the all the companies of oil including BP Ltd should become more concern about the adverse affects on the social and ecological wealth that take place due to their negligence and incidental oil spills. Paying penalties to the government for cleaning up is not sufficient for fulfilling the loss that takes place in the environment. 4. Recommendations Thus, it can be concluded the oil companies including BP Ltd should be more alert and the risk and management team should take proper steps to save the ecosystem and biodiversity. Therefore, some environmental accounting standards should be implemented in order to save the social and ecological wealth. References Boateng, P. (2013).Principles of accounting theory. [Place of publication not identified]: Dog Ear Publishing, Llc. Deegan, C. and Unerman, J. (2011).Financial accounting theory. Maidenhead, Berkshire: McGraw Hill Education. Devine, C. (2012).Accounting theory. Routledge. Feldmann, D. and Rupert, T. (2012).Advances in accounting education. Bingley, U.K.: Emerald. Freeman, R. (2011).Governmental and nonprofit accounting. Boston: Prentice Hall. Glautier, M., Morris, D. and Underdown, B. (2011).Accounting. Harlow, England: Financial Times/Prentice Hall/Pearson. Hoggett, J. (2012).Accounting. Milton, Qld.: John Wiley and Sons Australia, Ltd. Horngren, C., Harrison, W. and Oliver, M. (2012).Accounting. Upper Saddle River, N.J.: Pearson Prentice Hall. Scott, W. (2011).Financial accounting theory. Toronto, Ont.: Pearson Canada. Scott, W. (2012).Financial accounting theory. Toronto: Pearson Prentice Hall. Warren, C., Reeve, J. and Duchac, J. (2012).Accounting. Mason, OH: South-Western Cengage Learning. Wolk, H., Dodd, J. and Rozycki, J. (2013).Accounting theory. Thousand Oaks: SAGE Publications.

The Tempest Essays (551 words) - English-language Films, Operas

The Tempest I think this play is clearly dealing with the subject of colonialism yes, well that is a rather nieve view of the play in itself. One can site the European view that Caliban is an uncouth savage, and site the example of his rape of Miranda as proof. Prior to the entombment of Prospero and his infant daughter on the island Caliban had been living there for many years. It is this arrival per-se that infact corrupts him from being a Rousseau-esque noble savage to the monster that we see in the play. It is afterall the indoctrination of Prospero's language and customs that leads Caliban to this nefarious act. This would certainly not have been the view of those Europeans watching the play. The issue of colonialism is not as clear as JHP would have us believe. Had Shakespeare intended it to be a play on colonisation then there would not be the turn away from goodness to evil as shown by Caliban, rather it would be the other way round. Colonialism is only an obvious response to the play, and if one views it in this view one is ignoring the vertable plethora of allegory. The response of colonialism confuses (or even dilutes to an unacceptable simplistic form) the allegory pertaining to the apotheosis of Prospero. Caliban is not a native of the New World. Caliban is the antithesis of Ariel, that is why he is a base creature. Caliban provides a balance to the dicotomy of the play, as such without there would be no deeper interpretation, or even issue for argument. The play is a play of religion. Ariel is spirtuality, Caliban is not, Caliban is if anything the Europeans. He has turned away from his master Prospero/God, and has become vile. How can we Europeans return to the Good Life? The same way that Caliban did in the end, by returning to a more bucholic way of life. If one refers to Act 2 and Gonzalo's speach beginning I' the commonwealth.... Rather than being a clear reference to colonialism Shakespeare is calling for a return to a more bucholic way of life. He is critisising the Machavellian (excuse the spelling) rule of Antonio+Alonso+Sebastian, and that entire issue of sovereignty. The misleading view of colonisation comes from the question, where one places Prospero in that issue of sovereignty? Is he just as bad as Antonio &c. or is he the archetypal Reneisance ruler, whose only fault is a Faustian noble Quest for knowledge. The play is not one of Colonisation but of religion and the corruption of society. Gonzalo realises that the island is a Utopia remeniscent of a Platonic Republic. This island is where the society is not corrupt, and that the washed up neopolitans can in fact return to this way of life right now. I think this play is clearly dealing with the subject of colonialism. Caliban clearly owns the island since he is the original habitant on it, but when Prospero settles the island, he enslaves not only Caliban, but also Ariel who also inhabits the island. After Prospero and Miranda set up residence, they bring others to the island, as did the earliest settlers in the New World (though unlike in the New World, Prospero uses magic to bring the others to his home). Sociology Essays

Britain in the Thirties essays

Britain in the Thirties essays The book, The Road to Wigan Pier, by George Orwell depicts the life of miners in 1930s Britain. The 1930s in Britain were rough unless you were part of the upper class. The miners and others of that stature were suppressed, by taxes, by other classes, by just about anyone and anything you can possibly think of. It has a very socialistic point of view. Along with Orwell, there were a good number of men in Britain with the same view. The man that published the book, Victor Gollancz, was a socialist as well. Victor Gollancz, born into a Jewish household with a Polish ancestry. Was educated in Britain at Oxford. He left Oxford without a degree and began to develop views of the world with a very Christian moral stance. His first job was at Benn Brothers publishing firm. After learning the ways of the trade, he set off and started Victor Gollancz Ltd. He began to publish socialist books. Gollancz started to climb the ladder of socialist leaders in Britain. The culmination of his socialist status came in 1936 when he, Laski, and Strachey started the Left Book Club. The purpose of the Left Book Club was to spread the word of socialism and anti-fascism. A number of books were published under the production of the Left Book Club. The most famous and monumental was The Road to Wigan Pier. It was an announcement; a signal to all of those that read the book what was wrong with the world and how socialism could make it all right. First off, we have to define socialism and then work from there. Webster defines socialism as, a social system in which the means of producing and distributing goods are owned collectively and political power is exercised by the whole community. The building of the material base for communism under the dictatorship of the proletariat in Marxist-Leninist theory. Taking that definition and Orwells novel, the reason for the socialistic moveme ...

Ideological analysis of two different magazines Essay

Ideological analysis of two different magazines - Essay Example The magazine was founded in 1977. Acquired by Werner Media in 1986, it currently has a circulation of 1.7 million, and a web site that has approximately 2 million unique hits a month. Upon first glance of U.S. Weekly, the reader is bombarded with images of fashion, stereotypical beauty, and often current scandals in the entertainment world. Glamorous ideals promoting the everyday lives of the wealthy, and advertisements centered on makeup, lingerie, acne medication, and ads for television shows that are marketed to woman as well, make up the majority of the sponsors. On the cover of issue 629 March 5, 2007, there were three main pictures on the front cover. One was of Brad Pitt and Angelina Jolie walking their newly born and adopted children in dual strollers through the streets; below this was a picture of a very glamorous and happy looking newly coupled Kate Moss and Owen Wilson, both with bright blond hair, shiny white teeth and blues eyes. Next to these two small photos, was a hu ge leading photograph of Britney Spears with a partly shaved head and a lead title statement saying, Help Me. This cover page gives perfect insight into the magazines ideology, in that it shows what ideals the editors promote as well as what goes against their values. By U.S. Weekly degrading Britney Spears for shaving her head, as apposed to putting it in a positive light, or doing any genuine investigative/informative journalism on her motives, the magazine takes a definite stance. Using Spear’s image in this way is a combination of exploitative scandal, and the magazines way of taking a finite stance against her fashion decision, but it takes it even further. The fact that she cuts her hair is not treated as just a fashion mistake, but as a sign that she needs psychological analyses. Her personal and family life is put in question and she is virtually crucified by the magazine for simply cutting her hair. Of course, the hair she cut was the key

Peter and Harvey have ambitious plans to grow the business Essay

Peter and Harvey have ambitious plans to grow the business - Essay Example This research will begin with the statement that in this age, competitiveness is witnessed in each and every segment. As a result, developing a dominant position is extremely difficult in the market among other rival players. However, it might be possible only if the entrepreneurs desire to maintain a good relationship with its clients or customers. This is because; it is the relationship marketing that helps a new entrant (SPSL) to enhance its image and popularity in the market that may enhance its portfolio and reliability. Moreover, relationship marketing also acts as a weapon to enhance the profitability and productivity of the organization thereby amplifying its equity and market share to a significant extent as compared to others. Similarly, in case of SPSL, Peter and Harvey offered high concentration over relationship marketing that may amplify its total sale and revenues. This strategy might amplify the level of sustainability in the market among other existing rivals. In thi s age, awareness is an essential requirement of any business organization.   Only then, it might improve its image and demand of product lines within the minds of the customers that may amplify its reputation and profitability. However, awareness might be enhanced only with the help of promotion. Promotion might take place through the personal selling process. It is processed in which, an organization or entrepreneur recruits a wide range of sales forces or sales persons so as to sell its products.

The Need Of Sound Information System Information Technology Essay

The Need Of Sound Information System Information Technology Essay Small to Medium Enterprise is an organization or business that only has a certain number of employees or revenues, different country has a different definition and standard for SME. In Singapore, SME need to have at least 30 per cent local equity and fixed productive assets not more than S$15 million and limit of only not more than 200 employees. In Australia, SME has a different category such as very small with only 1 to 9 employees, small with only 10 to 49 employees, medium with 50 to 149 employees and large with 150+ employees. Information in SME is a really important asset, the loss or damage in any pieces of information will damage the company really badly. Lose in competitive advantage, customers loyalty is the consequences that may happen and a company in SME could be out of business if an incident like that happened. Even though information security can be applied to all kind of business, but there are differences between SME and large company when applying security. SME and large company have a difference kind of challenges when applying security. SME does not have big budget like large company, fewer qualified security personnel and resources. Challenges for large enterprises are often because of their large size. They are difficult to track their users because they have a large number of users and sometimes they have a lot of branches in different locations to maintain. SME also has advantage compared to the large company, SME which has a smaller number of employees than large company has a lesser t hreat by insider attacks. One of the solutions for SME for security is outsourcing the security, but the problem occurred because of the price offered, some SMEs cannot afford the prices, so it comes again with the budget SME has. There is other solution offered to SME in security, some of the Internet Service Providers (ISPs) increasingly partnering with security vendors to offers SMEs standard security products. The need of sound information system. Information security management is a management that manages threats and risks to the organizations information; it is applicable for all type of organization, from large to small organization. Information security management includes personnel security, technical security, physical security, access control, business continuity management and many other things. The standard of the requirement of information security management is ISO 27001; it is one of the ISO 27000 families. With this, it can help to make the information more protected and clients will also feel secured. ISO 27001 helps to protect all kind of information, information in soft copy or hard copy and even in communication. There 3 important characteristics in Information security, Confidentiality, Integrity and Availability (CIA). Confidentiality ensures that only some authorized user may access the information, so different level of information can only be accessed by certain users. Integrity is a state where the information is complete, and uncorrupted. Availability ensures that the information is available whenever the authorized user accessed. Information security management is needed because now information is the most vital asset for almost all the organizations. A lot of consequences when the information is destroyed, stolen or corrupted and the consequences may be very dangerous or even make the organizations fall down. Personal information is also vital to the people itself and also to the company, if the company do not handle the information carefully, it will be dangerous to the company because personal information can also be customer information and when it is not secured, the customers can lost their trust to the company and the companys reputation will be affected also, these can also applied to the companys staffs. There is this case study where some companies in London experienced loss of electricity because there was a problem in the London power company. Because of the loss of electricity, some of the companies have their data corrupted and also systems crashed, these incidents made the companies loss their clients, clean corrupted data, re input the data which cost them more and closed the business. There are some of the topics that cover the information security management: Biometric security devices and their use Biometric Security is a tool to protect from intruder to access information but using part of the body to authenticate the authorized user instead of typing the password. The advantages are it cannot be borrowed or made and also it is more secured than inputting the password. Biometrics that is using physical body that is unique includes fingerprints, palm, retina, iris, and facial. For the behavioral characteristics include signature, voice, keystroke pattern and human motion. This is a list of biometric and its uses. Fingerprints recognition is a biometric where it identifies by scanning fingerprints and looks for the pattern found on a fingertip. There are different kinds of fingerprints verification, some of them using pattern-matching devices; comparing the scanned fingerprints from database, they are also using moirà © fringe patterns and ultrasonic. Palm recognition scan, measure the shape of the hand and look for the pattern on the palm. Some of the organizations use this for time and attendance recording. Retina recognition analyzing the layer of blood vessels located at the back of the eye. This biometric uses low intensity light and source through and optical coupler to look for patterns of the retina, so the user need to focus on a given point. Iris recognition analyze the colored ring of tissues surround the pupil by using conventional camera element and the users do not need to be close to the scanner. Face recognition analyses the facial cha racteristics and it requires digital camera to scan. Some organization like casino, scan for scam artists for quick detection. Some of the company even government also using biometric security. Fujitsu Ltd. is now making the company desktop computer to use a palm recognition, it is not using fingerprints because it said that palm recognition is more secured than fingerprint. They are using infrared to scan the users palm, they look for the pattern of the vein in the palm and because they use infrared, they can see them. This technology is already in use in more than 18000 bank ATMS in Japan. Germany stores a digital fingerprints and digital photos in to the passport to fight organized crime and international terrorism. Biometric may be more secured but research says biometric like fingerprint recognition can be accessed by unauthorized users also. There is this mathematician named Tsutomu Matsumoto, he use a $10 ingredients; gelatin and plastic mold to reproduce a portion of finger and in four of five attempts, he can accessed to 11 different fingerprints recognition systems. Incident response management and disaster recovery Incident response is an organized plan or procedures to handle and counter some threats like security breach or attack. Incident response plan includes a policy that discusses how to response to a certain threats, reduces recovery costs and time. Some of incident response goals are reduce the impact, prevent future incidents, verify that incident occurred, maintains Business Continuity, and improve security and incident response. There is incident response team in the organization that handles the incident response plan. Incident response team also needs another party in organization to help them, such as business managers, IT staff, legal department, human resources, public relations, security groups, audit and risk management specialists. Business managers make agreements with the team about their authority over business systems and decisions if critical business systems must be shut down. IT staff help the team to access the network for analysis purposes and improve security infrastructure if recommended by the team. Legal staffs need to review non-disclosure agreements and determine site liability for computer security incidents. Human resources help to hire the teams staff and develop policies and procedures for removing internal employees. Public relations help to handle the media and develop information-disclosure policies. Security groups help the team to solve issues involving computer. Audit and ris k management help to analyze threat. There are a several steps to response to the incident. First, the organization needs to prepare the staff by having the staff to do some training; they need to be trained to response to the incident quickly and correctly and also educates the staff to update the security regularly. The response team has to identify whether it is a security incident or not and the team can also find some information about the current threats. Response team need to identify how far the problem has affected the systems and decide faster by shut down the affected system to prevent further damage. Then they need to find the source of the incident and remove the source. After that they need to restored the data from clean backup files, monitor them and upgrading the systems to prevent the same incidents in the future. Mobile device security management Mobile devices the staffs use also need some kind of security because they can contain pieces of information about the company, it can be the customer or staff information but it can be some kind of soft copy of some reports or documents. Some of IT staffs need to use mobile devices like PDA or smart phone to make business data. Mobile devices may look secure, free of viruses and malwares but they are not. There are several threats to the mobile devices. Intruder can intrude the mobile devices and expose the information out of it through wireless network by using wireless sniffer. Mobile devices can also be stolen or lost and if the devices are not secured by putting a password, information can be dig out easily from the devices. Less than 500 mobile operating system viruses, worms and Trojans can be found. Mobile viruses can be a major threat, some of the viruses can clear the data; corrupt the data and several other problems. Viruses can intrude the devices when application downloaded to the devices. There is one virus called 911 Virus, this virus cause 13 million I-mode user in to automatically call Japans emergency phone number. E-mail viruses affect the devices the same as e-mail virus affect regular PC. It makes the devices to send multiple emails. There are ways to prevent the threat to happen. The easiest way is to put a password to the mobile devices, the password can only be attempted for a several times and if it failed, the devices will be automatically locked down. Using encryption techniques can help to protect intruder from intruding when exchanging data using wireless network. Back up the data regularly to PC if anything happens to the data. Install antivirus and putting a firewall into the devices can help to prevent viruses. Administrator can take control of the mobile device and also wipe the data on missing or stolen devices. Linking business objectives with security Linking business objectives with information security can be expensive process and risky. It can create frustration in both sides. There are several actions that can be used to improve both sides. Reflect the business objectives in information security; reflect them in information security policy, objectives and activities. Information security has to be consistent with the organizational culture, changing the culture of the business from information security is often not possible. Protect the information in business process by establish a security program. Follow the information security standard, following them will make the staff, customers and client feel that their data is safe. Increase the understanding of the need for security, security manager should explain the benefit of them by using business terms, so that everyone can understand more. Obtain the support from management; ensure that risk management is part of every staffs job description. The last thing is to use the res ources wisely. Spend more resources when the problems are really occurred. With this plan, both business and security can improve and successful. Ethical issues in information security management IT security personnel are given the authority to access data or information about the individuals and companies networks and system. With this authority, they might use it in a wrong way which mostly is intruding someones privacy for example, scanning employees email just for fun or even diverting the messages, read others email and even worse, they can blackmail the employee. The IT personnel can monitor the websites that visited by the network user, they can even place key loggers on machine to capture everything that is displayed. There is ethical issues called real world ethical dilemmas, it is where the IT security personnel happened to see the company secrets and may print the documents, it can be use to blackmail the company or even trade the information to the other company. They also may encounter where they see a document where it showed that the company do some illegal things. With this crucial information, the company is in danger, not only the company but also the security personnel themselves. There are ways to prevent the people in internet that want to intrude users privacy, one of the articles said that when the author access a website, he saw advertisement in the website and the ad said about an event and it takes place at the authors area, and so he tried to change the location of the computer and when he click the ad again, it shows a different area, area where the his computer set up, this kind of ad using the users IP address to track the user, so he figure it out by hiding or masking IP address using some software, this way, the user can protect their privacy effectively One article talked about how IT security personnel deal with sensitive information in right way, first thing to do if to check whether they have signed a non-disclosure agreement that required them to protect information that they overheard, if there are then protect it, second things to do is to ask themselves whether it is reasonable to the host company to expect them to hold such overheard conversation in confidence. If so, they should not spread the overheard information to anyone. Security training and education With many organizations are using internet, many users including unauthorized can access and dig out information. They need to train or educate their staff to protect organizations information by creating a system to secure the information from unauthorized users. Certified Information Systems Security Professional (CISSP) educates the staffs about how information security works, secure the information, and maintain the information safe and secured. Network security will have the staffs quickly respond to defend the attacks and have countermeasures. Following by investigate the weakness of the systems. It is not easy to protect network security which is why they need to be trained. CISSP education consists of learning about database security, how the intruders intrude the systems, and the right countermeasures for a certain attacks. There is a survey regarding the intrusion to the US companies, the unauthorized intrusions to their network increased 67% this year from 41% last year. The cause of intrusions mainly because of hacker attack, lack of adequate security policies, employee web usage, virus, employee carelessness, disgruntled employee, weak password policy, lack of software updates and software security flaw. IT managers also take part of the survey about which is the biggest intrusion in the future and they identified that viruses, spyware, Trojan, worms and spam are the biggest risk, followed by hacking, uneducated user about security, sabotage, and loss of information. A group called QinetiQ North Americas Mission Solution Group, it provide security education and training to the users but before they train their user, they need to identify individuals required training objectives, plan, develop and validate training materials and then they conduct an effective training to the personnel and at the end evaluate course effectiveness. Defending against Internet-based attacks Internet-based attacks can be very dangerous to the company; a research said companies are losing an average of $2 million in revenue from internet-based attacks which disrupt the business. The average of 162 companies said that they are suffered one crucial incident a year from worms, viruses, spyware or other security-related causes, and for each attack the systems were down an average of 22 hours. The threats will grow as the companies increase their use of internet. Defend against the internet-based attack can be done by using intrusion prevention and detection, they can detect the attack and the company can quickly defend against them. IDS will be looking for the characteristics of known attacks. IPS can recognize the content of network traffic and block malicious connection. Wireless intrusion prevention monitors the wireless networks, detect unauthorized access points and provide reporting and analysis. There are also basic things like firewalls and antivirus that can be used to defend and there are many things that can be used to defend these kinds of attacks. Industrial espionage and business intelligence gathering Incident response is an organized plan or procedures to handle and counter some threats like security breach or attack. Incident response plan includes a policy that discusses how to response to a certain threats, reduces recovery costs and time. Some of incident response goals are reduce the impact, prevent future incidents, verify that incident occurred, maintains Business Continuity, and improve security and incident response. There is incident response team in the organization that handles the incident response plan. Incident response team also needs another party in organization to help them, such as business managers, IT staff, legal department, human resources, public relations, security groups, audit and risk management specialists. Business managers make agreements with the team about their authority over business systems and decisions if critical business systems must be shut down. IT staff help the team to access the network for analysis purposes and improve security infrastructure if recommended by the team. Legal staffs need to review non-disclosure agreements and determine site liability for computer security incidents. Human resources help to hire the teams staff and develop policies and procedures for removing internal employees. Public relations help to handle the media and develop information-disclosure policies. Security groups help the team to solve issues involving computer. Audit and ris k management help to analyze threat. There are a several steps to response to the incident. First, the organization needs to prepare the staff by having the staff to do some training; they need to be trained to response to the incident quickly and correctly and also educates the staff to update the security regularly. The response team has to identify whether it is a security incident or not and the team can also find some information about the current threats. Response team need to identify how far the problem has affected the systems and decide faster by shut down the affected system to prevent further damage. Then they need to find the source of the incident and remove the source. After that they need to restored the data from clean backup files, monitor them and upgrading the systems to prevent the same incidents in the future. Governance issues in information security management Security governance is a system that directs and control information security. Governance itself means setting the objectives of the business and ensures them to achieve the objectives. There are several examples of governance issues, CEO of health south corporation said that more than 85 counts that include fraud and signing off on false corporate statements that overstated earning by at least US $1.4 billion. Senior vice president and CIO of the company with the 15 other plead guilty. Another incident happened in an Ohio-based company that handles payroll and other human resources functions on a contract business which is already bankrupt, and they left their 3000 staffs without paychecks and reportedly that the companys client list has been sold. Personnel issues in Information sec Personnel security focuses on the employees involving policies and procedures about the risks the employees accessing the company information and prevents them from taking it. Threats in organizations are not only from the outside but also from the inside, which can make severe damages and costs. There are ways to prevent this from happening. Pre-employment checks are an act where the company will check whether the candidates have the qualification for employment, this way they will know whether the candidates have revealed important information about themselves. National Security Vetting determines whether the candidate is suitable to be given the access to sensitive information which can be valuable to the rival company. This process is usually included in the pre-employment checks. There are also responsibilities for each of some roles that involved in personnel security. Director has to publish and maintain policy guidelines for personnel security, decide the security access requirements and ensure that all the employees have been checked on their background and trained. Information Security Officer prepares the personnel security policy, monitoring the policy, and ensures that all the staffs are trained in computer security responsibilities. Supervisor need to speak with the user about the securitys requirements, monitor the policy, ensures that all the staffs are trained in computer security responsibilities, informs ISO when the staffs access need to be removed, tracking the staffs accounts when they create or delete the account. System Security Officer monitor compliance with the security policy, have the authority to delete systems password if the employee no longer need access, tracking users and their authorizations. Users need to understand their respo nsibilities, use the information for only certain events, response quickly by informing the supervisor if there is intruder access the data and abused the information. Privacy issues in the company are also personnel issues. Organization is also responsible of the privacy of the staffs, because all the staffs records are kept in the organization. Personnel records cannot be seen by other staffs or outsider without the holders permission. Social Security Numbers are not allowed to become private password like email password. Eavesdropping needs to be limited, eavesdropping to the telephone conversation and voicemail are not allowed. Monitoring is allowed as long as the purpose is to keep the employees work, employees need to be informed early that they will be monitored. Medical records and background information are confidential; no one can access them without permission excluding the holders themselves. Physical security issues in Information security Physical security is a security that focuses on protecting the information, personnel, hardware and programs from physical threats. Threat that can cause a lot of damage to the enterprise or building is also things that need to be aware in physical security, for example, natural disaster, vandalism, and terrorism. Physical security can be intruded by a non technical intruder. There are a lot of ways to protect from physical threats. Security can be hardened by putting difficult obstacles for the intruder including multiple locks, fencing, walls and fireproof safes. Putting surveillances like heat sensors, smoke detectors, intrusion detectors, alarms and cameras. There are key areas that need to be focused on. In facility security, they are entry points, data center, user environments, access control and monitoring devices, guard personnel and also wiring closet. For the company staff and the visitor, they need to be focused on control and accountability, use of equipment, awareness, security procedure compliance. Workstations, servers, backup media, and mobile devices need to be protected. Control, storage and disposal of information also need to be focused on. Physical security also issues hospitality industries. Example of hospitality industries are resorts, hotels, clubs, hospitals and also many other things. Physical threats that occurred in these industries are mainly theft, followed by assault, burglary, auto theft, robbery and sexual assault. If these industries experience this kind of threats, the industries can contribute to poor public relations. Company like IBM also offers physical and IT security. IBM Internet security Systems (ISS) products secure IT infrastructure with threat and vulnerability management, enabling business continuity and cost-effective processes. IBM integrate video surveillance and analytic technologies, the products can help reduce time and cost to collect and store video and it also enable analysis of surveillance data. IBM also provide products for intrusion prevention, mail security; protection of messaging infrastructure, and also security intelligence which provide information about the threats that can affect the network. Cyber forensic incident response One of the primary objectives in incident response plan is to contain the damage, investigate what happen, and prevent it from happening again in the future. It is a bit the same as computer forensic because they need to reduce the damage and investigate the cause of it. By understanding how the data is accessed and stored can be the key to find the evidence that someone has tried to hide, erase, or destroy. The investigator needs to take care of their evidence, make sure that it is not lost, destroyed or changed.

Anthem for Doomed Youth and Facing It Essay -- Comparative, Owen, Komu

War is a patriotic act where one seeks the determination to lead their country. It can be viewed noble, cruel, inhumane and can make an individual a hero or a criminal. It effects everyone in a society, hoping their loved one is safe whether fighting in the trenches or waiting at home. It has led to severe individuals suffering from posttraumatic stress disorder. Two poems in war literature â€Å"Anthem for Doomed Youth† by Wilfred Owen and â€Å"Facing it† by Yusef Komunyakaa, the authors’ different perspectives will be presented. Owen portrays war as a horror battlefield not to be experienced and the glorious feeling to fight for one’s country. Komunyakaa on the other hand shows an African American that serves in Vietnam War and visits the Vietnam Veterans Memorial Wall. The poets’ choice of diction, setting of battlefield and various uses of poetic devices create a desired effect. Owen presents us a sarcastic view towards the idea of being honorable to sacrifice for their country and buttresses it with abundant of horrific images. It is a war sonnet that captures the feelings of survivors to those who lost their lives in war. The use of a sonnet creates a sense of intensity in his poem, briefness and portrays the nature of death on a battlefield. Moreover, Owen uses the rhyme scheme of â€Å"ababcdcdeffegg† to show the strong division between the lines. The choice of a sonnet allows Owen to convey his message effectively and remain emotional to keep the readers interested. His tone in the poem is gloomy and proposes the reader to consider the question at the beginning of the poem: â€Å"What passing-bells for these who die as cattle† (1). Their deaths are significant to those of cattle and it occurs in masses. This leads the reader to consider t... ... The wall represents an oxymoron that is unshakable and holds the spirits of the fallen. The imagery of: â€Å"names shimmer on a woman’s blouse but when she walks away the names stay on the wall† shows the names trying to escape from granite confines (19-21). â€Å"In the black mirror a woman’s trying to erase names: No, she is brushing a boy’s hair† (29-31). We see the urgency of the poet to escape and hope for fewer monuments on the wall. The use of devices boosts the effects of the poem. In conclusion, both the poets show their experiences of war and its effects on them. Owen presents the poem in a war descriptive setting whereas Komunyakaa remembers the dreadful memories that have haunted him for life. These poems share the same idea of loss and helplessness. Komunyakaa poem is more about life, whereas Owen’s poem is associated towards death and fighting for honor. Anthem for Doomed Youth and Facing It Essay -- Comparative, Owen, Komu War is a patriotic act where one seeks the determination to lead their country. It can be viewed noble, cruel, inhumane and can make an individual a hero or a criminal. It effects everyone in a society, hoping their loved one is safe whether fighting in the trenches or waiting at home. It has led to severe individuals suffering from posttraumatic stress disorder. Two poems in war literature â€Å"Anthem for Doomed Youth† by Wilfred Owen and â€Å"Facing it† by Yusef Komunyakaa, the authors’ different perspectives will be presented. Owen portrays war as a horror battlefield not to be experienced and the glorious feeling to fight for one’s country. Komunyakaa on the other hand shows an African American that serves in Vietnam War and visits the Vietnam Veterans Memorial Wall. The poets’ choice of diction, setting of battlefield and various uses of poetic devices create a desired effect. Owen presents us a sarcastic view towards the idea of being honorable to sacrifice for their country and buttresses it with abundant of horrific images. It is a war sonnet that captures the feelings of survivors to those who lost their lives in war. The use of a sonnet creates a sense of intensity in his poem, briefness and portrays the nature of death on a battlefield. Moreover, Owen uses the rhyme scheme of â€Å"ababcdcdeffegg† to show the strong division between the lines. The choice of a sonnet allows Owen to convey his message effectively and remain emotional to keep the readers interested. His tone in the poem is gloomy and proposes the reader to consider the question at the beginning of the poem: â€Å"What passing-bells for these who die as cattle† (1). Their deaths are significant to those of cattle and it occurs in masses. This leads the reader to consider t... ... The wall represents an oxymoron that is unshakable and holds the spirits of the fallen. The imagery of: â€Å"names shimmer on a woman’s blouse but when she walks away the names stay on the wall† shows the names trying to escape from granite confines (19-21). â€Å"In the black mirror a woman’s trying to erase names: No, she is brushing a boy’s hair† (29-31). We see the urgency of the poet to escape and hope for fewer monuments on the wall. The use of devices boosts the effects of the poem. In conclusion, both the poets show their experiences of war and its effects on them. Owen presents the poem in a war descriptive setting whereas Komunyakaa remembers the dreadful memories that have haunted him for life. These poems share the same idea of loss and helplessness. Komunyakaa poem is more about life, whereas Owen’s poem is associated towards death and fighting for honor.

Explore the similarities and differences between the three examples of speech Essay

Explore the similarities and differences between the three examples of speech, including a consideration of the different contexts in which the texts were produced and how the speakers convey attitudes and values. Text A was both published and delivered by David Lloyd George as a speech in 1914. ‘The great pinnacle of sacrifice’ is a text of persuasion in support of the war. It does not have the benefit of hindsight that we have today, which allows us to establish a context an audience of 1914 would not have been able to do. Lloyd George opens with the concrete noun â€Å"The people†, this puts everyone into a metaphorical firing line, underlining the purpose that everyone will benefit from going to war. â€Å"Great menace† and â€Å"Freedom† are superlative noun phrases that are juxtaposed to reinforce the opinion that by going to war all unpleasant necessities will be avoided. Lloyd George uses the declarative â€Å"That is not all†; this emphatic, simple sentence shows he doesn’t allow room for interpretation, which is typical of political speech. He uses the collocation â€Å"new† and â€Å"old† in an attempt to rank all members of society together as an act of capturing this equal status. He continues with the comparative adjectives â€Å"richer/nobler† suggesting how life could be as a result, making the future seem rosy. Lloyd George refers to imagery taken from the Bible â€Å"Great food of luxury†. He uses this metaphor to explain something complicated. By evoking this biblical imagery of ‘good’ and ‘bad’ he is making use of intertextuality to reach the audience on a higher emotional level that his expression alone could never master. David Lloyd George continues to raise hopes and ideas of the future by using the inclusive modal verb â€Å"we can see†; this is clearly an indication of him trying to heighten hope in the situation with talk of new possibilities. Again he uses a modal verb â€Å"May†, this politeness marker allows him to gain encouragement through civility. This passive form of verbs makes the audience realise it’s their responsibility. He reinforces this action with the repetition of â€Å"too†, how far Britain has let things slip, not concentrating on wider things. He also continues with the religious lexis by incorporating a parable into his speech. This gives a higher prominence to the speech by creating a gentle atmosphere. Lloyd George successfully reinforces his discourse with this illustrated spiritual truth, allowing him to justify his words, as if it’s ‘God’s Will’. He then renders a personal feel to the piece by using concrete nouns â€Å"mountain† â€Å"sea† for the audience to crate a visual atmosphere; â€Å"beautiful valley† he is referring to Britain metaphorically, underpinning the fact that we should not turn a blind eye. â€Å"Hand†, they will be cleansed of all bad things at the time. The images following this is vital to David Lloyd George’s speech, his use of informal words, sentences, convergence results in bringing them closer together makes him, his speech and ultimately the war seem less intimidating. The audience is a variety of social classes, certainly adults and David Lloyd George’s use of the polysyllabic lexis towards the end creates his intended aim. The use of pre-modifiers and superlatives create a sense of euphoria, he is using them to rouse people up. He does not hide the fact that people are going to die, but he covers it up by calling it a sacrifice, this is one of many euphemisms he uses to create passion and intensity in his speech. Towards the end his innotation and stressed syllables becomes more frequent and his passion increases. His speech is obviously non-spontaneous, there are no non-fluency features, which is typical of political speech. He needs to achieve maximum effect through his language, therefore there is no room for mistakes. There are stages that his language goes through. Abstract nouns start the speech with a form of negativity, which progresses to end on a positive note. From â€Å"struggle† to â€Å"honour† and â€Å"glory†. It therefore succeeds in its purpose to inspire. Text B is from the final episode of the comedy series ‘Blackadder Goes Forth’. Scene two: The Dug-Out contains the three main characters of the series; Blackadder, George and Baldrick, whose status is in the same order. They each successfully create black humour towards the satire of the piece, reinforcing it’s main purpose to entertain. The audience would have been expected to have prior knowledge to the screening of Blackadder in 1992. Their familiarity with the Thatcher situation of the 1982 Falklands War allows them hindsight to the broadcasting of the programme; Giving the audience the opportunity to enjoy the black comedy. The extract opens with spoken language and the manner is both formal and informal. The informality is marked by the co-ordianting conjunctions in Baldrick’s speech; â€Å"So†, â€Å"And†, he is topic linking. Plus his repetition of â€Å"Right?† creates a sense of understanding. His phatic /child-like language is a satirical point that Baldrick doesn’t understand what is happening (the war). The formality of the text is indicated through the military lexis, Baldrick’s utterance; â€Å"Permission to ask a question, sir† The vocative again consolidates the fact that Baldrick is the inferior character. The field specific lexis allows us an insight to the visual aspect of the situation; â€Å"war started†, â€Å"shot† â€Å"history† â€Å"prevent†. There is a great deal of uncertainty in their speech; â€Å"isn’t it?† â€Å"right?† â€Å"well† these interrogatives again mirror how peo ple in their position would have felt: confused. The context is juxtaposed for the affect of the audience. The comedy value is played against the military content of the scene. Status plays a big part in this as Blackadder’s superiority enables him to act sarcastically and be exceedingly patronising towards George: â€Å"George, I hardly think we can be entirely absolved from blame on the imperialistic front.† His relaxed innotaion is highly demeaning, he wants to deflate George to reinforce his position of superiority. His inferior/ sarcastic humour is used best with George through the hyperbole â€Å"(small) sausage†, the emphasis placed on the alliteration also adds to the comedy. When speaking to Baldrick his patronising attitude is less abrupt, he somewhat creates a father/son relationship; â€Å"Well possibly† the convergence shows that Blackadder is making the distance smaller between them by letting Baldrick down gently, this also creates a teacher/pupil relationship, Blackadder sees himself as an educator, maybe this is an easier option. Blackadder’s paralinguistic features show how he treats Baldrick with contempt: â€Å"As long as it isn’t the one about where babies come from.† This is humorous, but also making a veiled connotation to Baldrick’s intelligence (maturity-childlike). Blackadder is de-meaning him for his audience. Whichever way Blackadder places his patronising attitude whether it is tentative or demeaning he his only after his official goal; to obtain and prove his superior rank to the audience. Baldrick’s total lack of understanding and through his connective declarative; â€Å"So, the poor old ostrich died for nothing† proves he has learned nothing and produces a more comical affect as his statement is not connected at all to George’s last utterance. George uses fairly racist, harsh language; pre-modifier â€Å"vile†, which British soldiers would have used at the time and the fact that he is totally un-shocked by Blackadder’s expletive language â€Å"It was bollocks† (which would have shocked audiences at the time) allows us to feel a slight pity towards his passion in his order in rank. George’s patrism makes a slight insight to his idiotism; â€Å"Henry VIII and his Six Knives†. The fact that these three characters with their different status in society have been stuck together for a long time creates the humorous content needed to steer clear of the harsh reality of a War, I feel it’s main purpose is therefore to entertain. Text C is an extract of spoken language and the manner is formal as it is three educators discussing the affects of both WWI and II. The formality is marked through the subject specific lexis; â€Å"†Second world war† â€Å"first world war† â€Å"German† â€Å"Hitler†. On the contrary the extract does not contain a title or specific names this suggests a familiarity between the speakers, highlighting an informal manner on the conversation. The conversation revolves around turn taking and object of male and female roles is then looked at in greater depth. MP initiates the conversation; â€Å"it seems to me† the use of the first person pronoun suggests his need to express his opinion first. JD corrects MP throughout the conversation and dominates him with his knowledge and understanding of the subject. This is expected as JD majors in History. MP’s use of fillers; â€Å"um† and one-second pauses prove his speech to be less detailed than JD, due to his lack in subject knowledge. MP’s repetition; â€Å"imponderables (.) Um (.) vague imponderables† is very characteristic of a spontaneous conversation and this is reinforced by his nature to interrupt. LT, being the only female turn taker, is slightly mistreated as her turns are rather like interruptions or comments. However she does disrupt the male on male battle by responding and supporting her opinion, ultimately for the affect to assert her inferiority. â€Å"Opposed to you know†, nevertheless her informal utterance indicates her lack of confidence suggesting she does need reassurance, which may be true of ‘typical women in conversation’. The extract is very much Fact versus Opinion. JD is the biggest turn-taker as he is the more confident speaker in subject knowledge. Unlike MP his long utterance clearly has strong opinions, but he uses fact. Emphasis in JD’s long utterance is always words that explain ideas, suggesting he is used to explaining concepts, reinforcing his ability as a teacher. This is true for all three speakers, as the piece does not contain many informal remarks, suggesting their ability to talk passionately about a topic. â€Å"Was about 1911, 1912 when they had some crises with the British and French to 1918†, JD’s complex use of figures stress the fact that his points are substantial however MP overlaps his turn, signifying him as the principal speaker. MP’s overlap occurs due to a male on male debate, they are both competing for talk-time, in spite of this JD’s complex and detailed utterances indicate his own passionate attitude reinforcing his position as the dominant speaker. Thomas completes JD’s sentence, again suggesting a familiarity; â€Å"it just provided them with the opportunity didn’t it†. The topic loop forms closeness between them rather than a form of ignorance that can be shown between both male speakers. LT’s inferior position is again obtained through her use of a rhetorical interrogative. It is a tag question, not only proving her lack of confidence but also accentuating a stereotype of war and men. From this extract it is shown to be true that men speak more in groups then women, although all speakers have the ability of hindsight. The purpose I feel is highly informational, and the ideas raised prove it is a conversation of opinions, thus status. Both Blackadder and Teacher Speech create a formal and informal manner. Their informality is marked through the familiarity between characters; Baldrick and Blackadder (father/son relationship) and teachers; LT and JD (use of topic loops). Baldrick’s informal manner may be related to the audience of David Lloyd George’s speech; the uncertainty in his speech â€Å"isn’t it?† â€Å"right?† mirror how his audience would have felt: confused. Lloyd George uses biblical imagery to his own effect, by the use of a parable he is able to reach his audience on an emotional level, Blackadder and Teacher’s Speech differs, as their field specific lexis is both resting on the military aspect. However, there is a similarity between Lloyd George and Blackadder as they both try to cover up the actual harsh reality or the War; Blackadder – through black humour and Lloyd George – through biblical language. Teacher’s Speech is very much Fact versus Opinion, this may be said for all three texts. Lloyd George has an â€Å"opinion† and through his use of concrete nouns â€Å"the people† and religious imagery â€Å"food of luxury† he is able to persuade his audience in support of the war. On the contrary, Balckadder uses â€Å"fact† his speech to obtain superiority over the two characters, making his utterances more believable. However George speaks of his â€Å"opinions† and his harsh, racial attitude makes seem appear displeasing to an audience of today. However an audience of Lloyd George’s time would have related to his anger. Blackadder uses his knowledge to form a patronising attitude, to ultimately obtain his rightful status, JD in the same way uses his knowledge and understanding of the field specific lexis to obtain his superior status; utterances does not contain many informal remarks suggesting his ability to talk passionately about a topic and finally Lloyd George uses no non-fluency features, typical of political speech in order to raise his status over his audience. The main difference between all three texts is their purpose. I feel this may be because of the dates in which each text was created. David Lloyd George is the earliest of the three and this is not only clear through his strong use of biblical imagery, but his main aim to uplift and ignite positivity in his audience, who do not have the benefit of hindsight. Therefore its purpose is to inspire. Blackadder is next on the time-scale and the audience of 1992 are able to have hindsight and are therefore able to understand the black humour towards the satire of the piece. Hence it’s main purpose to entertain. And finally Teacher’s Speech has an informational purpose, containing ideas and opinions that only the benefit of hindsight would allow us to summon and understand. It is acknowledgeable that through the passing of time, a subject from long ago may still be discussed and has the same ability to cause confusion and passion in the lives of people everywhere. The people of 1914, Lloyd George’s Speech, may have had different views or opinions to an audience of 1992, Blackadder and present day, Teacher’s speech, but the topic of the effects of the War is still as easily roused now as it was then. The people of today are able to obtain the same passion as the people of 1914, seeing that their lives would not be the same if the older generations of their family hadn’t fought so bravely and created that passion to begin with. Time is not an excuse to lose acknowledgement and enthusiasm.